Challenge:
Turning the lights on

Tracking content performance with behavioral insights

Understanding customers with reader insights

The insights challenge

Without insight into reader behavior, it's impossible to understand customer engagement and spot potential churn or growth opportunities.

Turtl's solution

Detailed content metrics for every report that show reader engagement and allow relationship managers to have more meaningful, targeted conversations with customers.

✔ Individual engagement metrics

Content metrics including read-time, click-through-rate, and reads can highlight engaged and unengaged customers. Noticing a drop in engagement is crucial for preventing churn and providing customers with individualized solutions.

✔ Higher quality conversations

See which report chapters are most interesting to individual customers with content analytics. Relationship managers can gauge customer interest areas and steer their follow-up strategy accordingly.

✔ Performance overview and tracking

Monitor which documents have the highest engagement and keep track of how many reports are being generated, which accounts are requesting them, and who the associated CRM is. Relationship managers can see their top-performing Docs and personalizations.