Recruitment Marketing is the new normal

Some estimates put the global shortage of candidates at 85 million by 2030.

Advertising a job used to be like fishing: you cast out your job ad on some websites and waited for the fish to bite. As competition intensifies, it's become about Recruitment Marketing.Recruitment Marketing requires a longer-term, broader and more structured approach to attract, sign and onboard candidates.Content is everything: thought leadership, employer branding, employee value proposition, onboarding - all require a competitive edge.

Stop playing second fiddle
Talent acquisition teams need engaging and relevant content to make the company and available roles as attractive as possible.But how often are they seen as a priority for the creation of on-brand, engaging content?

78% of job candidates believe that the overall applicant experience they get is an indicator of how a company values its people

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