Today, it's common knowledge that personalization is a priority. Businesses like Netflix, Amazon, and Google have shown just how sticky personalization can be. So why is there a gulf between expectation and reality in B2B, and what can we do about it?
The truth is that the real benefits of personalization for B2B businesses have been largely unexplored. And that's leaving a gulf between companies and customers.
In this issue of Turtl Labs, we're taking matters into our own hands to understand just how personalization impacts B2B content and how to use this knowledge to bridge the gulf between personalization utopia and real results. Using our own data, we're going to investigate how personalization works and what kind of personalization resonates best with readers. We'll look into what the data says about how personalization impacts attention and engagement. And then we'll put it all back together and give you the recipe to close the gulf.
So grab a lab coat and let's jump in.
