The CRM shift
20 years ago, most people would manage their contacts through spreadsheets, or through the (in)famous “Black Book”.
Today, nearly every business has centralized their records in a CRM.
CRMs help businesses scale efficiently by aggregating the right information and providing tools to measure, understand, and respond. As a result, a business’ CRM is often the cornerstone of its most critical operations, and the CRM market is worth over $55 billion.
The change seemed to happen nearly overnight, so what did this shift mean for content?
Up until recently, not much.