Manage and optimise the publishing of you content across channels straight from the Turtl dashboard
Your content is automatically optimised for mobile and tablet viewing when you publish, as well as desktop.
Optimised social cards are automatically generated in Turtl, but you can customise the description to maximise appeal. Stories are also fully indexable by search engines, with customisable metadata and URL to help you target particular keywords as needed.
Animated gifs are provided to use in email campaigns, which are proven to encourage click through.
Each piece of content you publish can be gated upfront or part way through, to capture leads or track individual behaviour. It can also be password protected to ensure confidentiality.
Where consumers go to catch up on news, business and lifestyle stories online Source: Hubspot, Q3 2017 [Click to expand]
Amplify your reach with full social sharing capabilities.
Animated covers and gifs increase CTR by up to 3 times in email & on website
Lead capture events mean reader contact details can be captured mid-story, when readers are most actively engaged in reading and likely to share details
Lead capture events mean reader contact details can be captured mid-story, when readers are most actively engaged in reading and likely to share details.
Sign up events are also set at the end of each Story.
One click creates an event on any page and can be updated live, allowing teams to experiment on which placements generate the best conversions.
The Economist used sign up events to generate subscribers against particular target groups such as students and millennials, seeing 30% uplift in subscriptions as a result.
