Turtl takes the effort out of personalizing content at scale and captures clear results
Imagine the documents you received from a brand, salesperson, recruiter, or HR rep were specific to you. They didn't just have your name on them, they spoke specifically and exclusively to frustrations, goals, context, or behaviors you as an individual have and can relate to. Wouldn't you read on?
Turtl's new content assembly tools help businesses achieve this level of personalization at scale quickly and easily across teams.
Our easy-to-use content creation tools help your production team pull together a library of on-brand content that offers a fantastic online reading experience without the need for a developer or professional design support.
Within a few clicks combine and repurpose chapters and pages from existing content into new documents to suit particular use cases and campaigns so that you equip teams with the right materials and engage audiences with the right content.
Using a CRM or a simple form, equip front-line staff with the means to quickly or automatically generate personalized versions of an assembled document using variables of your choosing, such as pricing/salary, pain points, account manager, sector, role and so on.
See when and how long individual recipients interact with each chapter of your document, including interactions with video, polls, and charts, to learn more about the interests and intent of readers, and evaluate how effective the content is.
Turtl’s drag & drop editor is easy to use and gives people without professional design or development skills the freedom to create interactive documents and make use of features like video, polls, interactive charts and more.
Turtl offers the only long-form digital format rooted in principles of psychology, designed to attract reader attention and keep them engaged for longer.
Turtl lets you centralize the production and management of key content assets. This ensures the latest messaging, brand styles and company information is featured in documents assembled elsewhere in the business from the assets in the library. This includes remotely updating key details after a piece has been published and distributed.
Search your content library and select relevant chapters and materials to combine into targeted documents for your audience segment or account with minimal effort, making teams more effective and driving more value and ROI from created materials.
A pre-defined form gives users the option to select relevant inputs quickly and easily, publishing a personalized version of a document in a matter of clicks.
An integration with Vidyard allows users to upload a custom video for their readers as part of the personalization workflow.
Users can create personalized versions of a document without tampering with the master version - ensuring that the core content is locked down and consistent across the board.
Automate the generation process through CRM integrations triggered by online form completions
With Turtl's detailed reader tracking you will be able to see exactly how your personalized documents are being read and interacted with down to the chapter level.
Turtl's analytics will reveal where in your document individual readers spend the most time reading and where they drop off. Use these insights to tailor your future conversations and interactions with the reader.
The data captured by Turtl helps to build a 360 view of the customer, but also helps to demonstrate the ROI of content efforts. See which assets played a part in each stage of the flywheel.