Turtl Recruitment Pack 2022
At a time when we are bombarded with more content and messaging than ever before, the quality of materials a business publishes online has never been...
The leading enterprise content automation company
*We help build* Better Business Relationships
Relationships are at the heart of every business
Turtl allows anyone to build better business relationships through effective and beautiful content.
Business relationships today are discovered, formed and nurtured in the digital world. As a result, digital content plays an increasingly vital role as businesses look to build relationships online with customers, prospects and others.
But these relationships are almost impossible to build with today’s generic and impersonal content, despite businesses spending $738B annually trying.
That's where Turtl comes in.
Our unique Content Automation Platform improves audience engagement by 73%, allows anyone in the business to rapidly produce their own high-quality, on-brand, pre-approved content and provides valuable insights back to the business.
Armed with these new abilities and insights, our customers can finally understand and be understood by their audiences, leading to better relationships and better business outcomes.
Wish content was more relevant and personal?
- Yes, that would be great
- No, I like how things are
*Our Ambition* Change how businesses communicate
For every team in
40 years ago, Microsoft set the goal of "a computer on every desk". Today, we want to get Turtl into everyone's browser at some of the world's biggest companies.
We will achieve this by allowing anyone to build better business relationships through our leading content automation platform. So how's that going?
Over the last five years we have signed some of the world's biggest names from Cisco to BNY Mellon and from Bloomberg to Nestlé. And with our product solving an ever-expanding range of use cases from marketing to HR and from sales to Internal Comms, some customers are asking what a blanket licence for tens of thousands of users might look like.
So the idea is simple: continue signing up the world's biggest brands and rapidly grow our footprint within these companies to become a key component in how they communicate and do business globally.
As a result: Turtl will be recognised as the leading enterprise content automation platform and grow to be a $1B company.
*Target market* Meet our customers
The companies we work with
Focused on the Fortune 500
We have customers from all around the globe – but the vast majority are large enterprises based in the US or UK with revenues in excess of $5B.
Our software can be used by any company, in any territory, in any language, in any market sector. Core markets are technology and financial services, although we have customers in sectors as diverse as pharmaceutical, automotive, professional services and FMCG.
The global businesses we work with have many characteristics in common. They each have a large workforce, particularly in sales – often with large partner and distribution networks. They are highly data-driven, performance marketing organisations with a mature marketing and sales technology infrastructure, and they all care about maintaining strong brand consistency. Mainly B2B, they have complex customer journeys and create a high volume of digital content for use cases as varied as sales materials, thought leadership, product literature and internal communications.
But sitting above their need to create content on a vast scale for a multitude of use cases is the growing imperative – in the new world of remote working – to create meaningful digital relationships with customers, prospects, partners, staff and other audiences.
The large enterprises we work with – and those attracted to us – are increasingly realising that with fewer opportunities to build face-to-face relationships they need a new breed of digital technology to help. That's where Turtl comes in.
- Enterprise scale (> $1B revenue)
- US or UK based
- Technology or Financial Services
700% more engagement
Stuck in a constant battle with deadlines, expensive agency relationships and limited content insights from their PDFs, Cisco’s UK team turned to Turtl for a fresh approach.
30 months later, Turtl is now used by over 250 people at Cisco for a variety of use cases, with an opportunity to expand this by tens of thousands through sales and partner marketing.
Read the full case study
New Content for The New Lawyers
Following their repositioning as "The New Lawyers", Baker McKenzie wanted to present content in a modern, innovative medium which would uncover exactly which topics and themes were resonating best, and remove the guesswork from content planning and ROI measurement.
Turtl was the obvious choice with strong early successes driving an ever-deeper relationship.
Read the full case study
Willis Towers Watson
Modernizing Seminal Reports
For 18 years, Willis Towers Watson have delivered their Industry Outlook Reports via PDF and print.
Willis’ very first report published in Turtl uncovered sales opportunities in previously unserved regions, delivered thousands of new leads and showed the specific interests of each prospect so sales could tailor their follow up accordingly and close more business.
Read the full case study
*Product* Enterprise Content Automation
One tool with dozens of applications
Better content, better relationships
Turtl exists to help businesses build better relationships with their audiences.
We believe that content in 2022 must be:
Engaging – no one wants to read dull PDFs, PowerPoints of Word Docs in 2020. We expect amazing experiences from B2C brands, so why should our business lives be different?
Rich in behavioural insights – content needs to tell you how its being read, who's reading it and which parts are most engaging. Then you can do an even better job next time.
Useable by everyone – there's no point in having great, insightful content if it can only be used by a select few people in the business. Therefore, everyone needs to be able to easily tweak and customize each piece of content for their own purposes.
To answer these three requirements, our product offers four core modules of functionality:
Read – A modern, engaging reading experience based on psychological insights and scientifically proven to increase engagement by 73%
Create – Pick-up-and-use edit tools for the rapid production of professional quality content
Personalize – Simple and flexible tools to allow anyone to personalize a document for any company or individual in just a few clicks
Measure – Deep but easy to understand reports on content performance to support a virtuous cycle of improvement
Turtl allows anyone to create, publish and measure amazing interactive content
All content created in Turtl is rendered in our proprietary “Surf & Immerse” reading format. This was developed with reference to psychological research into how our brains are wired to engage with, comprehend and recall written materials.
As a result, content created in Turtl makes strong use of imagery, interaction, exploration, layout patterns, paging and other factors shown to be beneficial to the reading process.
Turtl content is delivered through a web browser and responds intelligently to the device being used. It is GDPR compliant, naturally SEO friendly and conforms to common web-standards.
The format is constantly evolving, with new features, visual options and interactions being made available on a regular basis. This means that Turtl will stay ahead of the curve in terms of the quality of experience on offer to readers. Turtl’s reading format remains unique and differentiated within the software market.
▲ Watch the video above to learn a little about how Turtl's reading format leverages psychological research
We provide a pick-up-and-use tool for the rapid creation “Surf & Immerse” content.
All branding is automated, meaning that fonts, colours, layouts and logos all locked down so that a user cannot go off-brand. Creators can therefore focus on the messaging and effectiveness of the piece they are creating, rather than spend their time time trying to be faithful to the corporate brand.
Composing a Turtl Doc is as simple as pulling together the copy, images, videos, charts, interactive infographics and other media assets into a narrative using the customer’s branding. Lead-capture functionality is similarly easy to activate, with data flowing directly to the customer’s nominated CRM.
It is not uncommon for a new non-technical, non-designer to create their first piece within a few hours with no training other than some introductory videos and helpdesk articles.
Once content has been created, it needs to be made hyper-relevant to each audience and each individual in order to achieve the best results – no one wants irrelevant, impersonal materials.
Turtl's unique personalization engine allows anyone in the business to take an existing asset and rapidly customize it to their specific needs. For example, a salesperson could take a pitch deck, add a prospect logo, tailor it to the relevant industry, add relevant case studies and trends and send it to their contact – all in about 10 seconds.
This personalization technology is what makes Turtl applicable across the whole business.
Personalization can also be automated through API connections with CRM systems and Marketing Automation Platforms, opening up use cases across sales, recruitment, ABM, demand generation, BDR functions, advertising, corporate comms and more. The potential for scale is huge.
All Turtl packages include integrated analytics which provide far deeper content metrics than other platforms.
Key top-line metrics such as sign-ups, reads, unique readers, average read time, bounce rate and more are all available at a glance. For every page of each Turtl Doc, we provide granular information on how many people read it, how many chose to read deeply, how long it was read for, which elements were interacted with and more. This allows a content creator to easily identify the elements, pages and sections which are performing well, and those which are not.
In contrast to static formats such as PDF or Powerpoint, Turtl content can be updated while it is live in response to analytics activity generated. For example, a piece can go out in the morning, be refined throughout the day with reference to Turtl analytics and, by the end of the afternoon, be delivering significantly more shares, reads and sign- ups than the original.
*USE CASES* Where
Turtl can be applied to many contexts and use-cases, a few of which are outlined below
Almost every customer uses Turtl for marketing in some capacity.
Whether to produce case studies, whitepapers, reports, blogs or other materials, Turtl has helped hundreds of businesses to save up to 90% of content production costs, cut lead times by 80% and produce beautiful results which deliver 73% more reader engagement and 71% better retention of information.
Turtl can be used by scaled sales teams to rapidly equip every sales manager, SDR, strategic account manager and others with personalized, high-quality, pre-approved and on-brand content.
As a result, sellers can accelerate deal cycles, identify cross-sell opportunities, prioritize accounts and spend more more time on what's really important – selling.
Account Based Marketing (ABM) has seen substantial growth in recent years, but practitioners highlight one key challenge with the discipline: how to create individually personalized content experiences at scale.
Turtl has the ability to automate the creation of tens of thousands of uniquely personalized content assets in seconds, allowing ABM programs to achieve real scale and impact.
Equipping a large base of channel partners with the right content at the right time for the right prospects is a real and pressing challenge.
Turtl gives partner marketing teams the ability to centralize content creation while allowing any partner to rapidly personalize, co-brand and measure the impact of these assets without assistance and without going off-brand or off-message.