In 2021, Turtl commissioned Lumen Research to conduct a study that would take the same piece of content and compare how audiences engage and interpret that content based on a variety of formats: PDF desktop, Turtl Doc desktop, and Turtl Doc mobile.
The researchers found that Turtl’s interactive format has a dramatic impact on capturing audience attention in comparison to the PDF. They found that this change in audience behavior is also very apparent even on mobile devices.
In addition, the interactive format was shown to increase a more favorable image of the brand behind the content than the PDF.