PERCEPTION:
HOW FORMAT IMPACTS BRAND PERCEPTION

Content in Turtl is judged as more \friendly and credible

THE PDF DAMAGES PERCEPTIONS OF YOUR CONTENT - AND THE BRAND BEHIND IT

Participants were asked to give their perception of both the document itself and the two brands (Ebiquity and Turtl) who created the content. Results showed that people viewed a brand as less scientific and less friendly if they received the PDF version.

Results

When asked about the documents, 67% more people considered the Turtl version to be more scientific. Participants in the study were 367% more likely to view Ebiquity’s brand as “friendly” and 41% more likely to view the brand as "scientific" after reading their content in Turtl.

The only brand value where the PDF version came out on top? Boringness. 10% of readers saw Turtl as "boring" when they experienced the brand via the PDF.