The handy overview
Creating a webpage? A Turtl Doc engages your readers for twice as long.
Almost every marketer has experienced the feeling. You release a zeitgeist-capturing, assumption-shattering content piece into the world. And it doesn’t gain anything like the engagement it deserves.
But why? Often, the problem isn’t with the message. It’s with the way your content is presented.
Whether publishing an impenetrable white paper, an endlessly scrolling webpage, or an overstretched blog post – it’s all too easy for the format of your content to push readers away, when it should be drawing them in.
Research from the advertising industry has proved – as if proof were really needed – just how valuable reader attention is; according to Dentsu, higher dwell time with advertising content is associated with a greater likelihood of choosing a brand.
For marketers who’ve yet to seize it, building content to optimize reader engagement represents a powerful lever to improve the performance of their digital content strategy.
So how do you do it? Using an interactive document like this one could be a great start.
We already know from an eye-tracking study with Lumen research that Turtl Docs are read 10x longer than PDFs and generate 5x more positive brand sentiment.
And now, we’ve found similar results comparing Turtl Docs to webpages.
Our new study shows that users spend on average twice the amount of time in Turtl Docs compared with webpages of similar lengths.
That’s great news for us. But we’d be lying if we said it came as a surprise.
We created Turtl Docs around the principles of behavioral psychology, ensuring readers are consistently moving throughout the document, have elements to interact with that keep them engaged, and a whole lot more.
This stuff really works. Our study shows that presenting content in a Turtl Doc instead of a webpage could see your audience read a healthy 40.6% of your messaging, rather than a measly 17.5%.
It’s a much more interactive, engaging way to speak to your audience…
