What the results mean

Simply? Your audience could be reading 23% more of your words…

Put your messages in a Turtl Doc, and more of them will be received

Let’s assume an average reading speed of 250 words per minute. Now we can use our findings to estimate how much more of your content someone is likely to read if you put it in a Turtl Doc rather than a webpage.

Turn your 2,500-word thought-leadership article into a Turtl Doc, and people will read almost 23% more of it, compared to the same article published on a webpage.

That 23% could be the difference between your audience scanning your introduction and abandoning the piece, and venturing far enough to discover the key messages you want them to find.

Or to put it another way, it could be the difference between your content adding up to a lot of wasted effort, or delivering on its objectives – and convincing a reader of your industry expertise, or giving them the information they need to finally make a purchase.

ManpowerGroup:
Thought leadership content done right

In another, less-fortunate world, ManpowerGroup’s content piece on the global talent shortage could’ve ended up as a blog post on a scrolling webpage.

But in this universe, its team created a highly interactive Turtl Doc. One that guides its readers through in-depth market research on the talent crisis, expert advice for improving your acquisition process, and an introduction to ManpowerGroup’s assessment tool – complete with seamless page transitions and dynamic content.