The powerful conclusion
Before you create your next webpage, take a breath. Consider your options.
Our study shows, once again, that when content is optimized for attention and engagement, readers spend longer with it.
So, the next time you prepare to create online content – whether it’s a webpage to promote a specific service, or a thought-leading blog post – ask yourself…
Is this the best format?
Presenting the same information in a document like this one could help you keep your audience engaged with your content for longer, and dive deeper into your messaging.
And you can test it, too. Turtl’s reader tracking tools show you exactly which sections your audience are reading, how long they’re spending in each section, and which elements they’re interacting with. So you’ll know what’s working and what’s not.
Ultimately, that should add up to more effective campaigns, better outcomes for your business, and more glory for you.
We started Turtl because of the mountain of research out there showing that people will read for much, much longer if you apply good psychology to your content. Eight years later, it’s fantastic to finally see the effectiveness of this approach proven through such rigorous large-scale data analysis.”
Naturally, a document like this isn’t going to be the right fit every time.
Some messages need to be super easy to find and hop between – a scrolling webpage is often a great choice for detailing a product or service line.
But Turtl Docs can be a smarter choice in many situations, at many stages of the customer journey. Here are just a few examples:
Turn a thought-leadership blog into a dynamic Turtl Doc and craft a compelling story around your authority and expertise
Elevate a web-hosted case study into a fully explorable Turtl Doc that encourages readers to walk through your customer’s journey
Reimagine your sales proposal as a dazzling Turtl Doc that includes interactive elements, and puts your audience in control
Here are two companies that chose Turtl Docs over webpages for their long content pieces. They’ve created some of the highest-performing Turtl Docs we’ve ever seen.
Check out this interactive 5-step guide for building a building a powerful demand-gen engine.
Or this deep-dive report into the beauty industry that covers everything from evolving customer personas to predicted future trends.
