What's the point?

A recap of what SEO is and why it's worth your time

Search engines and good content need each other.

Search engines are the way most of us look for content. The good news is that search engines are always looking for user-focused content too. SEO is the way you make sure search engines find, store, and display your content to searchers.

What's SEO?

In a nutshell, search engine optimization (SEO) is prepping a website, webpage, or piece of content for search engines. Its goal is to increase traffic to a particular page and make it easier for the right people to be connected with the right content.

How does it work?

Search engines use a three-step process:

Step #1: Crawling

The search engine scans the internet for new and updated content.

Step #2: Indexing

The search engine stores and organizes the information it finds in its database.

Step #3: Ranking

When someone searches, the search engine examines its index and displays the content in the order it believes to be most relevant to the query.

SEO & Turtl

Creating compelling content for your audience is core to a successful SEO strategy. Your strategy should also encompass:

How content is distributed and discovered by readers

The reading experience

The outcomes or actions you’re looking to generate

Turtl Docs can be crawled and indexed by search engines and optimized for search (H1s, keyword research etc). While they are discoverable and play a role in maximizing reader engagement, they shouldn’t take the place of traditional content types. Instead, used alongside your blogs and web pages, they aid in delivering a coherent user journey. Think lead generation from longform content, downloadable assets and more detailed analytics on readers.

Although Turtl Docs fulfill a complementary role, for any piece of content to pass through each of these stages, there are a few key areas to consider when making your content more SEO friendly.