EPILOGUE:
Where our quest for marketing’s most valuable answers has led us
Whether a business wants to see improvements in conversion or engagement, a story needs to be at the heart of the message.
The latest research on content aligns with the patterns we've seen in Turtl; consumers see greater value in webinars, podcasts, case studies, and e-Books that tell a strong story in a human format.
Just look at 21st-century marketing trends or human history from thousands of years ago. The conclusion never changes. People like stories, and stories incite change.
Throughout my time in Oxford, my mind kept returning to the one question that wouldn't let me rest.
I knew I couldn’t answer it on my own, so I co-founded a business. After many iterations and much testing, we were able to develop a content format with a huge amount of best-practice psychology baked in. This format. The Turtl.
Recently, and even more satisfyingly, we were able to show the dramatic positive impact on reader engagement and perceptions.
Over the last few years, organizations in every major industry have created a huge amount of Turtl content. Their prospects, customers, and employees have created a huge amount of data simply by interacting with it.
We’re now starting to ask questions about this data and get the insights that digital marketers have sought for decades.
So if we meet in the coming months and I launch into the story of our latest research project - I hope you’ll forgive me. I am clearly passionate about research and science and how that all fits into stories.
Demystifying the psychology of attention
The science of personalization
