what the 3 challenges and objectives were: 1. Improve reader experience 2. Maintain brand integrity 3. Reduce costs of production

Better content experience

What was the problem

There were 3 main problems.

The materials they were able to produce weren’t doing justice to the great initiatives that were taking place across Verizon. Lynne and her team felt that although the programs themselves were amazing, the way they were communicated to staff left a lot to be desired.
Alongside this, the biggest issue was ensuring brand integrity and consistency across all materials which is of paramount importance to Verizon.
Lastly, Lynne knew there was a growing list of items to communicate, but the budget to get this done wasn’t growing in parallel.

So Lynne needed to help find a way to communicate Lynne’s key stakeholders messages in a more powerful, brand compliant and yet cost effective way.

While we have only just started and produced 10 Docs, we have already realized over $900k in savings without yet quantifying the value of all the time we have saved.

Lynne Freeman

The crisisLynne also found out that everything now had to be fully ADA compliant. With huge fines and other reputational risk at stake, the team had to find a solution which would tick that box. The current way of working could not support this.

The solution

Through Turtl, Lynne and her team were able to rapidly create the high-quality, on-brand content. This meant that, at last, the materials that spoke about the exciting ESG and Employee programs were just as impactful as the programs themselves.Moreover, the team found that by taking ownership of the problem through Turtl’s intuitive Creation Studio, they were saving 90% of production costs. A piece which would have cost $100k+ to produce, was now costing just $10k.And crucially, Lynne and her team could rest assured that every single piece they produce is fully ADA compliant thanks to Turtl’s structured and highly accessible content format.

When I look back, I feel like we were in the Dark Ages before we started using Turtl

Lynne Freeman