Massimo Vignelli sketched his book layouts by hand because for him it was faster than using a computer
5. Start small
Identify the minimum copy needed for the page and build the layout up from there.
6. Spread it out
Spread the content over more pages instead of cramming it into as few pages as possible.
7. Visual storytelling
A picture tells a thousand words. Pair striking visual elements with the copy to compliment the content and enhance reader engagement.
8. Focal point
Leave a healthy amount of white space around elements that you wish to draw attention to, like a CTA or product offer.
9. Rule of thirds
The rule of thirds principle works wonders in photography, but many forget it works wonders in design. Experiment by keeping 1 column blank.
10. Push boundaries
Layouts that at first seem 'uneasy' often turn out to be the most effective of them all.