Whodunnit?
Writes blogs and reads marketing articles in her own time (even on weekends). Has the latest iPhone, always.
Pet peeve: When things aren’t optimized for mobile, ugh.
Admits to scrolling and pinching screen often when reading a PDF on the London underground.
Possible murder weapon: The selfie stick
Reportedly remembers when the PDF was created in 1993 - ahhh, simpler times.
Knows the company needs insightful analytics, but struggling to prove ROI... and his marketing team's reputation is hanging in the balance.
Spotted by a witness angrily tearing up a long list of disorganized download data.
On his mind: Are there better things than the PDF out there?
A creative risk-taker and slightly scatter-brained.
Overheard telling colleagues "Done is better than perfect!" but known to make mistakes on important documents.
Biggest fear: Getting fired when her boss finds multiple spelling errors on the PDF report she recently sent out to senior stakeholders. Too late to edit it now!
Now in a lot of debt, mainly due to money wasted on expensive professionally-designed PDFs.
Feels guilty about: Losing his house due to the built-up debt.
Where will his family live? Think of the children!