Results:
At a glance

Reader insights, increase in sign-ups, and a record number of sales opportunities.

Invaluable content insights

When Willis Towers Watson used Turtl to create a digital-first reading experience, the business uncovered more granular reader data to help it optimize ongoing marketing efforts. The results speak for themselves:

6 minute average read time	Psychology-led format, visually compelling content, and interactive features drive a much deeper level of reader engagement.
Reports read over 7,000 times by 5,000 readers	Reader engagement insights facilitated the optimization of content with a focus on topics of notable interests to inform future materials.
1,200 sign-ups	Pre- and mid-content gating enabled Willis Towers Watson to treat each sign-up as a potential sales opportunity.
Over 33 days total read time	Sales cycles are often prolonged so it's crucial for the business to develop a deep understanding of prospect and client engagement.

We produced a record level of sales opportunities whilst also learning that we have incredibly engaged prospects in geographical regions we have yet to even focus on. Information like this is invaluable across our sales function.

Michael Buckle, Managing Director - Natural Resource