Insight to action

7,000 reads, 1,200+ sign-ups, and a record number of sales opportunities

Record level of sales opportunities

By using Turtl’s platform, Willis Towers Watson was able to:

Understand exactly how their reports were being read
Generate sign-ups through a form placed within the body of the report
Know specifically which readers were most engaged with the reports
Produce a record level of sales opportunities
Identify promising sales opportunities within niche areas of interest
Prioritize topics for further content based on audience interest

Willis Towers Watson has now identified a host of future reports which will be created and published via Turtl

Results in numbers

Over 1,200 sign-ups from just four industry reports
Reports read over 7,000 times
by over 5,000 different readers
Average report read time over 6 minutes with top read times in excess of 2 hours
Total time spent reading over 33 days

We produced a record level of sales opportunities whilst also learning that we have incredibly engaged prospects in geographical regions we have yet to even focus on. Information like this is invaluable across our sales function.

Michael Buckle, Managing Director, Natural Resources