Benchmarks Results

What's working and what can be improved

Results for US Content

The purpose of benchmarking is to uncover content performance, aiming to understand which types excel, identify factors affecting performance, and optimize content for better results. With these insights, informed decisions can enhance content performance, aligning with business objectives.

REACH

Across all publications, there is variability in bounce rates and returning readership, with some publications performing better than others. However, there's a consistent trend of higher bounce rates and fewer returning readers compared to other documents and industry norms.

ENGAGEMENT

Engagement metrics, particularly read times, also vary significantly across publications. Some publications demonstrate shorter read times than expected, while others show longer read times or shorter read times compared to other documents. However, there is a consistent pattern of shorter read times across all publications compared to industry and global averages.

CONCLUSION

While each publication has its own unique reach and engagement metrics, there are common challenges across all publications, such as higher bounce rates, fewer returning readers, and shorter read times compared to expectations, industry standards, and global averages. This suggests a need for improvement in content promotion, relevance, and/or presentation to enhance reader engagement and retention across all publications. Tips for improvements.

This suggests a need for improvement to enhance reader engagement and retention across all publications.

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