Recommendations

Consider these suggestions to boost Doc engagement

Benchmark recommendations | Doc recommendations

Improving Reach

To further minimize the bounce rate, reassess the reader journey and distribution strategy to ensure that readers are adequately informed about the value they will derive from engaging with the content before clicking onto the Doc. This involves assessing clarity in posts/emails, ensuring sufficient CTAs for accessing the content, employing clear headings/sub-headings on the front cover, and ensuring mobile-friendly design. Additionally, examining channels that generate the highest traffic and promoting content on these platforms to expand your audience reach.
If aiming to boost the number of returning readers, consider incorporating elements into the content that would encourage this behaviour, such as additional resources or interesting facts.
To enhance opportunities for content sharing, activating the sharing function is recommended. This enables your audience to easily share the content with their own networks, thus expanding your reach.

Promotion tips

Benchmark recommendations | Doc recommendations

Improving Engagement

Consider optimizing the length of the document to better align with reader preferences and attention spans. If the document is too lengthy, readers may be more likely to skim or exit prematurely. Condense information where possible and focus on delivering key messages concisely.
Use the data to validate topics of interest to your audience. Consider incorporating compelling visuals, interactive elements, such as polls or videos, to enhance reader engagement and encourage longer reading times. See here for specific recommendations based on Workday data.
Personalize the content.

Engagement tips

Contact CSM to discuss results

Benchmark recommendations | Doc recommendations

Doc recommendations

These recommendations are based on comparing features of high and low engaging Docs from Workday publications to date (including the results from the EMEA team.) Each recommendation includes the ideal number of features for each category.

Contact CSM to discuss results

Document Design

Layout Elements: High Engagement Docs contain an average of 153 layout elements, compared to 69 in Low Engagement Docs.
Recommendation: Increase the number of layout elements in your Docs, such as the use of columns, layering, and content pinning, to make the design more engaging.

Document Interactivity

Polls: Docs with High Engagement have an average of 1 poll, compared to 0 in Low Engagement Docs.
Recommendation: Include at least 1 poll widget in your Docs to break up the text and provide an opportunity for readers to engage more actively.
Links: There are an average of 11 links in High Engagement Docs, versus 6 in those with Low Engagement.
Recommendation: Aim for at least 11 links in your Docs to enhance interactivity and provide readers with additional resources.

Benchmark recommendations | Doc recommendations

Document Length

Pages: High Engagement Docs have an average of 26 pages, compared to 10 in Low Engagement Docs.

Recommendation: Consider increasing the number of pages in your Docs to around 26 to provide more comprehensive content, which seems to correlate with higher engagement.

Surf Pages: High Engagement Docs contain an average of 7 surf pages, while Low Engagement Docs have 4.

Recommendation: Include around 7 surf pages in your Docs to act as chapters and organize the content more effectively.

Immerse Pages: There are an average of 19 immerse pages in High Engagement Docs, compared to 6 in Low Engagement ones.

Recommendation: Aim for around 19 immerse pages in your Docs to contain the main textual, visual, and interactive content, enhancing engagement.

Words: High Engagement Docs contain an average of 5432 words, significantly more than the 1223 words in Low Engagement Docs.

Recommendation: Increase the word count in your Docs to around 5432 words to provide more detailed and engaging content.

Document Visuality

Images: High Engagement Docs have an average of 34 images, compared to 12 in Low Engagement Docs.
Recommendation: Incorporate at least 34 images in your Docs to amplify comprehension and information recall, as visual elements are key to engagement.
Videos: There are an average of 2 videos in High Engagement Docs, versus 1 in Low Engagement Docs.
Recommendation: Include at least 2 videos in your Docs to enhance visual engagement and provide a richer multimedia experience.