Appendix

Data

Key Metrics

Detailed breakdown of the different components within each Doc.

Volume 1 and 2 are both experiencing notably higher bounce rates and fewer returning readers compared to other Workday content, those within the industry and the Turtl community as a whole. Additionally, they are experiencing shorter read times, indicating lower levels of engagement from readers across the board.
While both volumes indicate challenges in both reach and engagement, Volume 2 highlights more significant concerns, particularly in engagement, with shorter read times. This suggests a more pressing need to address content relevance or presentation to improve reader engagement and retention. Additionally, efforts to lower bounce rates should be prioritized.

REACH
Team	23% higher bounce rate than your other Docs
	9% fewer returning readers than your other Docs
Industry	34% higher bounce rate than other Docs in the Computer Software industry
	8% fewer returning readers than other Docs in the Computer Software industry
Globally	37% higher bounce rate than all other Turtl Docs
	4% fewer returning readers than all other Turtl Docs
ENGAGEMENT
Team	23% shorter read time than expected for content of a similar length (6132 words)
	41% shorter read time than your other Docs of a similar length
Industry	31% shorter read time than other Docs in the Computer Software industry of a similar length
Globally	33% shorter read time than all other Turtl Docs of a similar length

Flip page for vol. 2

Key metrics | Content elements | smartCIO | smartCHRO

REACH
Team	18% higher bounce rate than your other Docs
	25% fewer returning readers than your other Docs
Industry	29% higher bounce rate than other Docs in the Computer Software industry
	24% fewer returning readers than other Docs in the Computer Software industry
Globally	32% higher bounce rate than all other Turtl Docs
	20% fewer returning readers than all other Turtl Docs
ENGAGEMENT
Team	68% shorter read time than expected for content of a similar length (7947 words)
	61% shorter read time than your other Docs of a similar length
Industry	76% shorter read time than other Docs in the Computer Software industry of a similar length
Globally	68% shorter read time than all other Turtl Docs of a similar length

Volume 1 seems to perform relatively well when compared to other Workday content, with a lower bounce rate and longer read time compared to other documents. However, when compared to industry standards and globally, there are areas for improvement, particularly in retaining readers and increasing engagement with longer read times.
The data suggests that Volume 2 experiences challenges both in terms of reach and engagement. It has a higher bounce rate and fewer returning readers compared to other Workday content, those within the same industry, and globally across the Turtl community. Additionally, it has shorter read times, indicating lower levels of engagement from readers.

REACH
Team	1% lower bounce rate than your other Docs
	11% fewer returning readers than your other Docs
Industry	10% higher bounce rate than other Docs in the Computer Software industry
	9% fewer returning readers than other Docs in the Computer Software industry
Globally	12% higher bounce rate than all other Turtl Docs
	6% fewer returning readers than all other Turtl Docs
ENGAGEMENT
Team	17% shorter read time than expected for content of a similar length (8741 words)
	48% longer read time than your other Docs of a similar length
Industry	33% shorter read time than other Docs in the Computer Software industry of a similar length
Globally	11% shorter read time than all other Turtl Docs of a similar length

Flip page for vol. 2

Key metrics | Content elements | smartCIO | smartCHRO

REACH
Team	8% higher bounce rate than your other Docs
	19% fewer returning readers than your other Docs
Industry	18% higher bounce rate than other Docs in the Computer Software industry
	18% fewer returning readers than other Docs in the Computer Software industry
Globally	21% higher bounce rate than all other Turtl Docs
	14% fewer returning readers than all other Turtl Docs
ENGAGEMENT
Team	20% shorter read time than expected for content of a similar length (6766 words)
	12% shorter read time than your other Docs of a similar length
Industry	46% shorter read time than other Docs in the Computer Software industry of a similar length
Globally	28% shorter read time than all other Turtl Docs of a similar length