Explorer
Your content emboldens people to experience a more authentic and fulfilling life. You are all about the journey, seeking newness and adventure, and pursuing individuality over conformity. You're in good company with brands like Patagonia, The North Face, and GoPro, who show us all the real value of a fulfilling experience.
Outlaw
Throw out the guidelines and playbooks. Your content shows people that they should disrupt the status quo and take a revolutionary stance on how things should be. Your fellow rebels, brands like Drift and Virgin, know how to show off their wild side - and push things to change for the better.
Jester
You approach content with a sense of humor and authenticity. Showing everyone the value of play, you don't take yourself too seriously, but understand that living in the moment helps you to stand out and be relatable, agile, and create a bond with your audience. Brands like Ben & Jerry's and Sigstr nail this approach.
