People very clearly want it
About 80% of people have said personalized experiences are important to them. It's the payoff people increasingly expect for sharing their data and information with you. Research by Salesforce has in fact shown that almost 60% of consumers are willing to share personal data in exchange for personalized offers or discounts. And there are psychological reasons why it's preferred, which your team can tap into.
And it drives growth
Businesses like Netflix and Amazon have demonstrated the huge business value to gain from providing audiences with finely tuned recommendations. According to research by Salesforce, top-performing marketing teams are 7.2x more likely to use web personalization extensively than underperformers. Research by McKinsey & Company revealed that effective personalization increases customer stickiness, basket size, cross-selling, frequency of purchase, and more.