A better way of delivering insight
design of intelligence
Delivering targeted market research and analysis to CMOs in B2B industries is EI Advisory's bread and butter. The perceived quality of the insight they provide and the way in which their findings are served are inextricably linked.
Before the team discovered Turtl, they were heavily dependent on producing content in PowerPoint and Word. The analysts struggled time and again with achieving professional formats, relying on design support and wasting a lot of time troubleshooting problems.
Did it make an impact?
The team presented the findings of a project in person and follow up with the document attached to an email in PDF format. The consequence of this format was a complete lack of knowledge as to whether and how the client engaged with the research. Did they refer back to it? Was it truly as useful to them as EI Advisory aimed for?
EI Advisory is a B2B media intelligence agency who deliver extensive research and insight to help businesses identify the best opportunities to achieve their goals.
Transforming perceptions with Turtl
Bringing research to life
Impact of Turtl
A new benchmark for quality
Adopting Turtl has shifted client perceptions and the culture of the team at EI Advisory to one that values a higher degree of quality and creativity
Empowering & engaging analysts
Turtl's easy-to-use editor gave even the least tech-savvy analysts at EI the power to create their own documents to a professional standard. They can better visualise data and use powerful complementary imagery. The tool has helped to unleash the team's creativity, driving more engagement from the analysts themselves.
Creating living, breathing documents
With Turtl, the team can create one story and keep adding additional content to it over the course of the project and client relationship. The document is constantly evolving. They no longer need to send emails with huge attachments intended for printing. This has allowed EI to go virtually paperless.
One of the best moves we’ve made in the last year!
Tony Jarvis, Managing Director, Client Relations
Transforming client perceptions
Feedback from clients who have received EI Advisory's research in Turtl format has been very positive. By moving away from stale, familiar formats to a unique digital experience, EI Advisory is now perceived as cutting edge. Clients are known to stop presentations to ask about the software powering them.
Knowing insights hit home
By combining Turtl's content gating functionality and detailed reader analytics, the analysts can dig into reports to see where clients have gone back to view something multiple times. This gives them a clear view of which clients are particularly invested in the research and could benefit from further conversations around the results.