GUIDE
A guide for marketers on sales enablement
How empowered sales enablement can deliver effective documents while balancing sales, marketing, and customer demands
INTRODUCTION: Enabling the enablers
FOCUS #1:
Understanding the attention economy
FOCUS #2:
Look to technology and content tools
FOCUS #3:
Simplify integrations and team processes
When it all comes together, the impact on sales is clear
The measurable impact of enabling your enablers