Ten rules to elevate your content
Find out how to create content that keeps your readers engaged and delivers results. 10 essential rules to lift your content marketing
RULE 1: Document your content strategy
RULE 2:
Know your audience and put them first
RULE 3:
Cater to unique user journeys
RULE 4:
Use personas
RULE 5:
Find value in partnerships
RULE 6:
Tell stories
RULE 7:
Get visual
RULE 8:
Add interaction
RULE 9:
Measure performance
RULE 10:
Do better