Optimizing the MQL

GUIDE

Optimizing
the MQL

Learn how to improve the conversion rates of marketing qualified leads (MQLs) and build data-driven programs that grow your pipeline.

Learn how to improve the conversion rates of marketing qualified leads (MQLs) and build data-driven programs that grow your pipeline.Contents

Contents

1. Introduction

2. Lead scoring

3. Designing your nurture

4. Capturing intent and tracking engagement

5. The future of
lead scoring