What does good online content look like?
Benchmarking can help you answer that question – and make the right changes
Designed using the science of reading to be brain-friendly, a Turtl Doc is the format name for digital documents created in Turtl. You can learn more about the format – and see what one of your own PDFs could look like as a Turtl Doc.
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Interactive online content is great at grabbing, retaining, and converting audience attention. But, with new formats come new best practices, and new definitions of what constitutes good content.
So, how do you define what “good online content” looks like?
Defining good content is a tough challenge. Especially if you’re only looking at the data that’s within your organization. To get a true sense of what good performance looks like, you need to use benchmarking.
Benchmarks can help you identify how your content pieces perform compared to others in your organization and industry. They help you know what bounce rates to expect, how long your visitors should be reading your documents, and what conversion rates to aim for.
They offer the chance to see where your content is excelling, where it’s at the industry standard, and where it’s trailing behind.
Ultimately, you'll be able to identify the changes you need to improve content performance and achieve your business outcomes, whether it's generating leads or converting customers.
We’ve captured the external data you need to get started
The good news is you can start benchmarking right away. We’ve created our own benchmarks based on more than 31 billion data points, so you can see what to aim for with your content.
