Rydal Penrhos + Turtl | Case study | Turtl
Rydal Penrhos school chose Turtl to help bring their school promotions and communications into the digital age.
How Rydal Penrhos changed school communications
Speeding up content creation and saving on costs with Turtl
Goodbye, old school comms
Rydal Penrhos school were looking for an end to costly, slow content production
Rydal Penrhos school were ready to bring their school promotions and communications into the digital age. Dean Jones, who heads up the communications department, is tasked with creating high quality external and internal content. The challenges standing in his way were:
1. Costly content production
Printing school brochures was proving expensive and inefficient. Many brochures were misplaced and lost, and there was no way of knowing if they were actually being read by their recipients.
2. Tight turnarounds
In the busy world of academia, time is precious for everyone. Creating high-quality content without the right resources - especially single-handedly - takes a long time. Tools like InDesign were proving too time-consuming and tedious.
3. Outdated methods
Newsletters were easily left in school lockers and PDFs weren't optimized for mobile or tablets. Rydal Penrhos was ready to digitize and say goodbye to old-school communications.
About Rydal Penrhos
Rydal Penrhos is an independent day and boarding school in Wales' Colwyn Bay.
Hello, quick, economic content
Rydal Penrhos started using Turtl as the ultimate time and money-saving asset
Rydal Penrhos started using Turtl to digitize their content. How did Turtl help them to overcome their marketing challenges?
Economic production
No more wasting money on printing brochures that aren't being read. Rydal Penrhos can now create all the content they need online and save on the waiting times for print. A single Turtl seat gives them all the design resources they need.
Ample analytics
Using Turtl, the school is able to find out which pages are drawing in the most readership. This means that marketers can generate more of the content which parents and pupils want to read.
You can be as creative as you want.
Dean Jones, Communications at Rydal Penrhos school
Time-saving powers
Marketers like Dean Jones can spare themselves the lengthy process of learning to use expensive design packages. Instead, Turtl is a simple easy-to-use tool that speeds up the content creation process.
Optimized for the future
With Turtl, the school is able to digitize its promotional material. Instead of leaving prospective parents squinting and pinching at a PDF on their phones, they can now ensure high-quality mobile and tablet experiences with large, colorful photos.
Hello, results
Why Rydal Penrhos are using Turtl for more than just their newsletters
Both staff and parents love the look of Turtl.
The school started using Turtl for its internal newsletters to test out the platform. After these proved successful, Rydal Penrhos made Turtl the go-to format for a huge range of internal and external communications.
What makes Turtl a valuable asset for schools? For Dean Jones, the platform's easy-to-use design and handy analytics made it the perfect vehicle for school communications. The ability to add full-bleed photos to every page proved especially popular for showcasing the latest events to take place at Rydal Penrhos.
Favorite Turtl features? Dean particularly likes the quote widget, which he uses to highlight key content. The video embedding feature has proved popular with readers and added an extra engaging element to the school's newsletters.
Members of the public really like the design
Dean Jones, Communications at Rydal Penrhos school
Rydal Penrhos school use Turtl for:
- Weekly newsletters
- Digital prospectus
- New parent information books
- School updates
- Policy documents
- Social media
