Solution:
A holistic content approach
Combining the power of multiple solutions to create content that directly drives revenue strategy
Telenet Readers receive their interactive Turtl Doc, make their selections, and a personalized version is generated based on their specific needs.
User interactions are recorded and pushed back to Marketo to adjust customer segmentation based on their choices.
By creating this feedback loop, Telenet is able to engage readers and actively iterate on their segmentation strategy simultaneously.
With Turtl, Telenet was able to create interactive visual guides detailing their SoHo offerings in just a few weeks.
Guides were produced in multiple languages and designed to drive deeper, longer content engagement across audiences. Custom Turtl themes ensured consistent branding across all content.
Using Turtl's Marketo integration allowed Telenet to ensure that the right Turtl Doc reached the right audiences, selecting for language, geographical location, and other data.
Turtl's analytics suite was then able to feed reader-specific data back into their tech stack, closing the MarTech loop.
Customers and prospects receive their guide and engage with a series of interactive questions about their telecoms needs. After answering these questions, a personalized Turtl Doc is created, detailing the ideal products for them.
Because the content is visually appealing and interactive, a much deeper level of customer engagement is achieved.
Research: How Turtl Impacts Reader Behavior
By choosing their own path through Telenet's content, customers are able to self-segment - ensuring they get the most relevant information possible, and allowing Telenet to evolve their segmentation strategy one reader at a time. This powerful synergy allows for a highly focalized segmentation strategy.
We needed to stop using small solutions for big challenges.
