*Issue 1* Clout - The Splash | Issue 1: Clout | By Turtl

*Issue 1* CloutCarving out influence, authority, and impact in a world of competing agendas *Mirroring at scale* *People vs plastic pollution * *The dark side of clout* *Brand wars, and more...*In this inaugural issue of The Splash, we explore mechanisms behind clout and how we can carve out the influence we need to make a meaningful impactContents

The currency of clout

*Business psychology* Mirroring at scale

*Building clout: * Q&A with Cisco's Faith Wheller

*Stats and facts* The business value
of clout

People vs plastic pollution

*C-Suite Perspective* From concept to company

The dark side of chasing clout

5 rules for making it as a thought leader

*Brand wars* Going head-to-head

*Mythbusting* Untruths about influencer marketing

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