Get 10x more reader engagement using Turtl

And see... 90% reduction in production costs
2x leads
10x subscriptions
4x meetings

The Turtl Doc format generates 10x more engagement than PDF and webpages

The Turtl Doc is our online document format. It’s the only psychology-led digital reading format in the market, designed to solve the problem of getting readers to pay attention in a distracted digital world.

Humans like to read in a certain way. We’re also drawn to visual and multimedia experiences. Turtl Docs recreate an instinctive digital reading experience to keep readers consistently moving through a documents and include interactive elements to keep them engaged.

Turtl Docs build a structured reader narrative with visuals and chapters to grab and hold reader attention
Our no-scroll format and stable navigation put the reader in control, allowing your audience to explore your content however they choose
It’s a two way, interactive experience. Accompany copy with videos, audio, interactive charts, and animations. Open conversations with polls, quizzes, and surveys
Turtl Docs work in any browser and are fully responsive on every device. Say goodbye to pinching, scrolling, and drop-offs and revolutionize content consumption

See it in action

Visit our community showcase to see what our customers have created.

Community showcase

Content only counts when it’s read.
Audience attention is worth its weight in gold

Almost every marketer has experienced the feeling. You release a zeitgeist-capturing, assumption-shattering content piece into the world. And it doesn’t gain anything like the engagement it deserves.

But why? Often, the problem isn’t with the message. It’s with the way your content is presented. It’s all too easy for the format of your content to push readers away, when it should be drawing them in.

Research from the advertising industry has proved – as if proof were really needed – just how valuable reader attention is; according to Dentsu, higher dwell time with advertising content is associated with a greater likelihood of choosing a brand.

For marketers who’ve yet to seize it, building content to optimize reader engagement represents a powerful lever to improve the performance of their digital content strategy. So how do you do it? Using an interactive document like this one could be a great start.

This document format is proven to win more attention. We know from an eye-tracking study with Lumen research that Turtl Docs are read 10x longer than PDFs and generate 5x more positive brand sentiment. And we’ve found similar results comparing Turtl Docs to webpages - the study shows that users spend on average twice the amount of time in Turtl Docs compared with webpages of similar lengths.

Turtl vs the PDF

Captures 10x
more desktop
reader attention

Captures 7x
more mobile reader
attention

Improves brand
perception by 5x

The battle of the content formats

If you use PDFs instead of Turtl, you’re missing out on 90% of reader engagement. Built with features to benefit publishers and readers, Turtl provides a high-performing visually exciting, interactive alternative to the PDF.

PDF for yesterday	Turtl for today
Static, analog format. What’s a widget?	Rich visuals, interactive features and widgets.
Designed to be printed, PDFs encourage endless scrolling of static streams of text.	Psychology-first format is scientifically proven to capture more attention.
PDFs aren’t responsive and are difficult to navigate.	Turtl Docs are fully responsive, easy to read on mobile and desktop.
Impossible to update or recall PDFs after they’re sent.	Real-time edits and updates. Never worry about outdated collateral again.
Time consuming to add PDFs on your website, share on socials or attach to emails.	Easy to share and distribute across digital channels with autogenerated links.
PDFs leave you guessing. Minimal data insights and no visibility of sharing.	Drill into detailed reader engagement metrics with Turtl Analytics.
Manual personalization. Generic PDFs only for large audiences.	Game-changing personalization for individual communication at scale.