Content types in Turtl

How to use online documents as white papers, reports, product guides and more.

One document format. Limitless applications

What do customers, prospects, and internal audiences across your business have in common? They’re all human beings that consume your content.

Turtl applies proven marketing psychology principles to help you quickly and easily create content that grabs, holds, and converts reader attention - whoever you’re talking to.

From marketing hero content and customer case studies to internal training documents and detailed product guides, Turtl enables anyone to create impactful, engaging, and visually striking documents.

We'll now go into more detail on popular content types selected for you. The full range of online documents supported by Turtl is on our website.

Learn more

Spotlight on whitepapers

Whitepapers that capture attention

Dense whitepaper content is made significantly more readable in Turtl – we’ve proved it. Turtl’s psychology-led format and interactive features build rapport and get thought leaders noticed. Use Turtl engagement data to nurture and score leads, and instantly see which content sparks minds.

01

10x reader engagement.

Turtl Docs are scientifically proven to maximize reader engagement. Use Turtl data wisely, and you’ll fill your pipeline with warmer leads.

02

Add compelling visuals and interactivity.

Choose from an array of interactive features, such as polls, charts, and videos, to build a persuasive content experience that encourages leads further along the funnel.

Whitepapers created by Turtl customers

Visit our community showcase to see what you could create in Turtl without design or coding skills. Includes the two examples below from Redington and Slalom.

Spotlight on whitepapers

03

Monitor engagement for insights.

Do more of what works. Identify key intent signals, and convert more leads to qualified sales prospects. Performance data reveals which topics, features, or elements of your whitepapers drive the most engagement.

04

Generate and nurture leads.

Whitepapers make great lead magnets. Turtl has flexible gating options, triggers for lead scoring models, reader-level insights and integrates with the MarTech you’re using.

Digital transformation

Redstor used Turtl to digitize marketing collateral, reduce production costs, and scale ABM. The result? Monthly MQLs grew by 567%. Read more.

Streamlined production

Cisco used Turtl to streamline their digital content machine, resulting in a 7x engagement increase and 90% cost savings. Read more.

Hear from our customers:

The backend for data and the analytics have been huge for us. To be able to track different users, downloads, reads, and views gives us insight into our audience and our potential clients which has been hugely beneficial to our sales team.

JeeYoung Wenglikowski,
Senior Global Marketing Manager
(KellyOCG)

It's incredible how much information people will absorb via Turtl. The platform enables readers to access multiple resources and rich data sources in one single publication.

Gareth Scragg,
Marketing Director
(Leading Edge Forum)

The backend for data and the analytics have been huge for us. To be able to track different users, downloads, reads, and views gives us insight into our audience and our potential clients which has been hugely beneficial to our sales team.

JeeYoung Wenglikowski,
Senior Global Marketing Manager
(KellyOCG)

It's incredible how much information people will absorb via Turtl. The platform enables readers to access multiple resources and rich data sources in one single publication.

Gareth Scragg,
Marketing Director
(Leading Edge Forum)

05

Personalize your whitepapers
for a user-first approach.

Personalize whitepapers at scale, quickly and easily. Prioritize readers’ content preferences to deepen engagement, and promote a better brand experience.

06

Save up to 90%
on content production.

Turtl’s Editor is agile and easy-to-use. With branded styling and templates, users can quickly and easily create interactive whitepapers online, regardless of design skills.

Spotlight on guides

Inform and inspire with interactive guides

Give your audience the information they want, at every stage of their journey. Use our intuitive editor to include interactive features including polls, videos, audio, charts, and 3D tours.

01

Increase reader engagement by up to 10x.

Turtl’s digital-first format is the only brain-friendly content platform that is scientifically proven to maximize reader engagement. Turtl Docs are proven to improve information recall, so you can make a lasting impression.

02

Save up to 90% on production resources.

Turtl’s Editor is agile and easy to use. With branded styling and templates, users can quickly and easily create a variety of guides and manuals, regardless of design skills and capabilities.

Guides created by Turtl customers

Visit our community showcase to see what you could create in Turtl without design or coding skills. Includes the two examples below from Nestle Professional and GiveSmart.

Spotlight on guides

03

Guides that steer engagement.

Interactive elements, such as deep dive videos, charts and graphs, or even a 3D product tour, help your audience learn in a style that suits them. Plus, interactivity encourages a two-way interaction between reader and content creator.

04

Edit documents in real-time.

Updated product feature? New training module? Fresh imagery? No need to laboriously redo, re-print, or redistribute. Update guides and manuals instantly.

Revenue-driving content

Telenet created interactive and highly personalized Turtl Docs landing 4x more meetings, 10x subscription increase, and 1,400 leads in 8 weeks. Read more.

Personalized kits

Unit4 started creating personalized customer welcome kits in Turt, resulting in 50% reduction in bounce rate and 4x more engagement. Read more.

Spotlight on guides

Hear from our customers:

A large goal of the work we produce, like guides, is to turn prospects into customers. We have actually had a lot of success with content libraries of infographics and webinar recordings within Turtl Docs. So we certainly lean on Turtl for our content to have a longer shelf life.

Kathy Nothagel,
Content Manager
(Community Brands)

It provides all of this backend information that really showcases the business impact of a document, how it’s utilized by different business groups within the company, and then all of the analytics that tracks prospective clients and clients that re-engage with us. Having the ability to show that to our internal business groups is huge.

JeeYoung Wenglikowski,
Senior Global Marketing Manager
(KellyOCG)

A large goal of the work we produce, like guides, is to turn prospects into customers. We have actually had a lot of success with content libraries of infographics and webinar recordings within Turtl Docs. So we certainly lean on Turtl for our content to have a longer shelf life.

Kathy Nothagel,
Content Manager
(Community Brands)

It provides all of this backend information that really showcases the business impact of a document, how it’s utilized by different business groups within the company, and then all of the analytics that tracks prospective clients and clients that re-engage with us. Having the ability to show that to our internal business groups is huge.

JeeYoung Wenglikowski,
Senior Global Marketing Manager
(KellyOCG)

05

Tailor your guide to your audience.

Looking to create instruction manuals for specific product models, educational guides for different regions or training guides for different departments? Turtl guides can be quickly and easily personalized at scale.

06

Close more business with actionable insights.

Monitor engagement, tailor outreach, inform lead scoring, refine messaging, and improve sales prioritization. Use key intent signals to deliver relevant materials to sales-ready prospects, book more meetings, and close more business.

Spotlight on reports

Create powerful research reports with rich data

Turtl’s psychology-led format makes complex topics and extensive data analysis more accessible for readers. Showcase your findings with interactive media and add flexible gating options to capture more leads.

01

Lock down your branding.

Use your style guidelines to create a customized theme that reflects your branding. Keep every research report on-brand – whoever makes it!

02

Time to start creating.

Jump into the editor and begin creating your research report. Start from scratch or, if you need a little inspiration, use one of Turtl’s data-backed template designs to get you started.

Reports created by Turtl customers

Visit our community showcase to see what you could create in Turtl without design or coding skills. Examples from Morgan Sindall and Radix Communications.

Spotlight on reports

03

Add in interactivity.

Add dynamic charts, graphs, videos, and polls to present data and complex information in a visually compelling way. Interactive features keep readers immersed in your findings for longer.

04

Ready to share your research.

Hit ‘publish‘, choose a URL, tweak privacy settings, and share your research report across channels. Why not try using the Turtl Flippy GIF to boost click-through rates?

Best-in-class content

IR Magazine empowered its team to create incredible digital documents that delivered meaningful metrics and better business outcomes. Read more.

Insight to action

When Willis Towers Watson used Turtl to create a digital-first reading experience, the business identified new target markets and prospect opportunities. Read more.

Spotlight on reports

Hear from our customers:

Our flagship report, Brand Footprint, was historically published as a one-off PDF, but readership wasn’t growing and we weren’t able to track where it ended up. In 2020, we moved to a Turtl interactive document that almost tripled our readership compared to the previous year, generating 28k readers and many more leads for our sales team.

Patricia Serrano,
Content Marketing & Creative Manager
(Kantar Worldpanel)

Utilizing Turtl has allowed us to distribute and track one of our biggest annual projects. Providing back-end data analytics and user habits has allowed us to improve our annual report year over year. We look forward to further amplifying our annual project in various ways using more Turtl document features in the future.

JeeYoung Wenglikowski,
Senior Global Marketing Manager
(KellyOCG)

Our flagship report, Brand Footprint, was historically published as a one-off PDF, but readership wasn’t growing and we weren’t able to track where it ended up. In 2020, we moved to a Turtl interactive document that almost tripled our readership compared to the previous year, generating 28k readers and many more leads for our sales team.

Patricia Serrano,
Content Marketing & Creative Manager
(Kantar Worldpanel)

Utilizing Turtl has allowed us to distribute and track one of our biggest annual projects. Providing back-end data analytics and user habits has allowed us to improve our annual report year over year. We look forward to further amplifying our annual project in various ways using more Turtl document features in the future.

JeeYoung Wenglikowski,
Senior Global Marketing Manager
(KellyOCG)

05

Track engagement then iterate.

Turtl’s Analytics measures the performance of your research report. Uncover sticky topics, which charts your readers explore, or where they might be getting stuck.

06

Generate, nurture and manage leads.

Use flexible gating at any point in a Turtl Doc, set triggers for lead scoring models, and see intent in your dashboard. Integrate to centralize data and automate scalable workflows up and down your pipeline.

Spotlight on sales proposals

Book 4x more meetings with Turtl sales proposals

Empower your team to create and send professional, engaging and personalized sales collateral. Then use Turtl intent data to inform next steps and close more business.

01

10x reader engagement.

Amplify brand value. Use a brain-friendly format that is scientifically proven to maximize reader engagement.

02

Produce proposals 90% faster, no design skills needed.

Use Turtl’s proposal maker to create master versions of your templates – these are easily customized in-house. Turtl Docs are designed for collaboration across teams and always maintain brand integrity.

Online documents created by Turtl customers

We don't have any examples of sales proposals to share for obvious reasons! Visit our community showcase to see what you could create in Turtl without design or coding skills.

Spotlight on sales proposals

03

Personalize at scale.

Publish and personalize proposals in a matter of clicks. Complete a form to create tailored sales proposals that speak specifically to prospects’ pain points, interests, and requirements.

04

Say goodbye to outdated proposals - and mistakes.

Turtl Docs live on URLs so changes to your content are pushed live instantly when you re-publish. No need to worry about a rogue typo or outdated proposal again.

Revenue-driving content

Telenet created interactive and highly personalized Turtl Docs landing 4x more meetings, 10x subscription increase, and 1,400 leads in 8 weeks. Read more.

Digital transformation

Redstor used Turtl to digitize marketing collateral, reduce production costs, and scale ABM. The result? Monthly MQLs grew by 567%. Read more.

Spotlight on sales proposals

Hear from our customers

We’ve seen such great results and feedback from our clients that we know that any time that we put into Turtl, comes back 10x in terms of engagement and prospect sales.

Lee Francis,
International Sales and Marketing Director
(PatientSource)

More than 90% of our closure is because of marketing activities and Turtl - which has been a living example of success. My clients feel that it's one of the best forms of representation.

Iain Jawad,
Head of Europe & Israel Region
(Frost & Sullivan)

We’ve seen such great results and feedback from our clients that we know that any time that we put into Turtl, comes back 10x in terms of engagement and prospect sales.

Lee Francis,
International Sales and Marketing Director
(PatientSource)

More than 90% of our closure is because of marketing activities and Turtl - which has been a living example of success. My clients feel that it's one of the best forms of representation.

Iain Jawad,
Head of Europe & Israel Region
(Frost & Sullivan)

05

Optimize sales proposals with absolute data.

See aggregate engagement data, improve content over time, and stay close to your ICP. Delve deeper into which topics, features, or elements drive the most engagement.

06

Close more business with high-intent leads.

Reader data and harmonious CRM integrations inform and automate lead scoring models, and reader-led journeys. You’ll also know exactly who is ready to speak to Sales.

Spotlight on magazines

Boost readership 350% with interactive magazines

Capture attention with compelling digital content using Turtl’s online magazine maker. Turtl recreates the polished reading experience of aspirational magazines, while delivering responsive, mobile-friendly designs.

01

10x reader engagement.

Turtl’s digital-first format is the only brain-friendly content platform scientifically proven to maximize reader engagement, brand perception, and content recall.

02

Save up to 90% on content production.

Turtl helps teams do more with less. By empowering teams with an easy-to-use editor and library of templates, you can publish striking digital magazines, regardless of design skills and capabilities.

Magazines created by Turtl customers

Visit our community showcase to see what you could create in Turtl without design or coding skills. Examples from KPMG and Ernst & Young.

Spotlight on magazines

03

Maintain brand integrity.

Strengthen brand recognition with content that is always on-brand, delivers a remarkable experience, and improves positive brand sentiment by 5x.

04

Flexible and dynamic.

Turtl digital magazines can be seamlessly accessed anytime, anywhere, and on any device. Delight your readers with a convenient, interactive, shareable reading experience and instant access to all their favorite subjects.

Best-in-class content

IR Magazine empowered its team to create incredible digital documents that delivered meaningful metrics and better business outcomes. Read more.

Driving lead generation

Using Turtl, Mind identified where readers were most engaged with its content and embedded lead capture forms to generate more sign-ups. Read more.

Spotlight on magazines

Hear from our customers:

Turtl works so well for an editorial publication because its page-turning format simulates the magazine reading experience. It's also something I can create on my own with virtually no external help.

Andrew Burrow,
Head of Content, Insights, and Analytics (Informa Connect)

Turtl is a great example of a platform that really enables us to connect with our audience, hold them for longer, and to showcase some of the things that we’re doing. We want to bring value to our audience.

Darren Carter,
Marketing Manager (Morgan Sindall Construction)

Turtl works so well for an editorial publication because its page-turning format simulates the magazine reading experience. It's also something I can create on my own with virtually no external help.

Andrew Burrow,
Head of Content, Insights, and Analytics
(Informa Connect)

Turtl is a great example of a platform that really enables us to connect with our audience, hold them for longer, and to showcase some of the things that we’re doing. We want to bring value to our audience.

Darren Carter,
Marketing Manager
(Morgan Sindall Construction)

05

Know what your readers want.

Use Turtl’s Analytics to delve deeper into which topics, features, or elements of your interactive magazines are driving the most engagement. These granular insights help you to do more of what works, and less of what doesn’t.

06

10x subscribers with Turtl.

Integrate Turtl to access a 360° view of readers preferences, then build and distribute perfectly personalized content. Turtl customers raise magazine readership, reach and revenue.

Spotlight on brochures

10x audience engagement with digital brochures

Turtl’s intuitive editor makes it easy for anyone to create interactive and fully responsive digital brochures. Interactive features include polls, videos, charts, and 3D tours and you have access to Turtl Analytics to identify high-intent leads and subscribers.

01

Lock down your branding.

Create a custom brand theme that aligns perfectly with your brand guidelines, from typography to fonts and flourishes.

02

Get creative!

Jump into the drag-and-drop editor and begin creating your digital brochure. If you need a little inspiration, use one of our brochure templates to get started.

Brochures created by Turtl customers

Visit our community showcase to see what you could create in Turtl without design or coding skills. Examples from Parkdean, Kia and more.

Spotlight on brochures

03

Make it interactive.

Go beyond static words and pictures. Create a two-way content experience by including deep-dive videos, live-time polls, or a 3D product tour to fully engage your readers.

04

It's time to optimize.

Compare your document to content shared by teams in your company, industry, or globally. Turtl AI Benchmarks content and suggests recommendations for improvement.

Higher impact brochures

Lexus brochures in Turtl delivered 80x more engagement with the CTA, were 70% faster to create and generated 37% more visits to 'View offers'. Read more.

Driving lead generation

Using Turtl, Mind identified where readers were most engaged with its content and embedded lead capture forms to generate more sign-ups. Read more.

Spotlight on brochures

Hear from our customers:

As a graphic designer and Adobe disciple I had reservations about using Turtl to replace the usual method of producing PDF’s for online use, thinking it would be too ‘design restrictive’ due to its simplicity. A few Docs later, I was converted! For over a year, it’s been my lead tool for creating fast interactive content which enables us to fully engage with our target audience.

Mark Russell,
Senior Graphic Designer
(ManpowerGroup)

Turtl just gives us another way of being able to capture what customers find engaging beyond how they’re using the website or in conversation. You can actually see where they spend time and it’s a lot more granular. It’s another way to measure and improve how we communicate externally.

Travis Jaggers,
Associate Director of Digital Marketing
(Veeva Systems)

As a graphic designer and Adobe disciple I had reservations about using Turtl to replace the usual method of producing PDF’s for online use, thinking it would be too ‘design restrictive’ due to its simplicity. A few Docs later, I was converted! For over a year, it’s been my lead tool for creating fast interactive content which enables us to fully engage with our target audience.

Mark Russell,
Senior Graphic Designer
(ManpowerGroup)

Turtl just gives us another way of being able to capture what customers find engaging beyond how they’re using the website or in conversation. You can actually see where they spend time and it’s a lot more granular. It’s another way to measure and improve how we communicate externally.

Travis Jaggers,
Associate Director of Digital Marketing
(Veeva Systems)

05

Easy distribution.

Hit ‘publish‘, choose a URL, tweak privacy settings, then share via email, social media, or website HTML. Boost click-through rates and shares using Turtl’s animated flippy GIFs.

06

Track engagement.

Use Turtl’s Analytics to measure your brochure’s performance, uncover topics of interest, and identify best-fit customers.