Unraveling the power of stories with Nick Mason
Unravel the power of stories and why it is the one science every brand should study with Turtl's Chief Storytelling Officer Nick Mason.
PROLOGUE:
Stories that changed my life
CHAPTER ONE:
How our brains respond to stories
CHAPTER TWO:
Why we’re all born storytellers
CHAPTER THREE:
What stories shape (and reshape) our world
CHAPTER FOUR:
When to use storytelling in your business
EPILOGUE:
Where our quest for marketing’s most valuable answers has led us