Turtl for marketing

Produce materials for the attention economy

Turtl for marketers

Did you know most of us receive around 5,000 marketing messages a day, and the majority of professionals are actively annoyed by the messages they get from businesses?

Turtl is designed to improve the impact of every piece that's published by helping businesses optimize their content operations and shine a light on how audiences and individual readers engage with every document.

Whether your team is struggling with justifying budget, time constraints, or disconnected design, Turtl can help.

Stand out from the clutter

Turtl's auto-generated gifs of your Docs' front cover are designed and proven to grab attention and encourage click-through in emails by bringing your newsletters to life - a refreshing departure from text-based hyperlinks.

Maintain a two-way interaction

Use interactive features, like polls, to build a greater sense of community into your newsletters. You can give readers the opportunity to share their opinions and see what their peers think.

The option to get even more personal

Using Turtl's advanced integrations, you could go well beyond just personalizing the name on the emails you send out and personalize the newsletters themselves so they speak directly to a subscriber's interests and contexts.

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Turtl for content marketing

Easy reading on any device

Raconteur research shows the top irritant for business leaders consuming brand content is the unsuitable format/design on mobile. This is one of the biggest weaknesses of the PDF - most used format for thought leadership publications. Turtl's responsive and truly digital-first format is easy to read and navigate on devices of all sizes.

Give audiences a sense of autonomy

Put the content experience in the reader's hands with multimedia widgets that keep them in your content and interactive navigation to help them quickly locate relevant parts of a document or see where they are heading.

Capture more leads with creative gating

Rather than force your readers to hand over their data upfront, let them explore enough of your content to get them hooked, and then ask for their details. If you're using thought leadership to identify or nurture leads, this tactic will help you qualify those who have a genuine interest and pass through your gate, making them likely better quality leads.

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Turtl for account-based marketing

Repurpose and personalize with ease

Quickly curate and personalize existing materials to better target key accounts. Turtl's content assembly and optional personalization tools make it easy to combine chapters from different resources into a new master document which can then be personalized at scale to target different accounts.

Identify your champions (and opportunities)

Known reader tracking will help you identify people within the account who are most engaged with what you’re sending out. This will help you tailor your content agenda to be of interest to the right people. It helps marketers spot internal champions who can potentially help fight your corner, as well as those who need more nurturing before someone from sales steps in.

Turtl for demand and lead gen marketing

Break silos between Sales and Marketing

The detailed individual insights you are able to gather on your marketing content readers will arm sales teams with the information they need to conduct meaningful outreach to those contacts. It doesn't need to be a challenge to improve the relationship and flow of information that takes place between marketers and salespeople.

You can track, they can customize

Use known reader analytics to understand the interests of individual prospects so that you can follow up with them appropriately. If they loved the chapter on risk, why not send them your latest infographic on the topic? Upgrading to Turtl's Personalization can also enable users or your CRM to customize versions of your content for each reader, or even give readers the power to customize the experience for themselves.

Turtl for partner and channel marketing

Simplify and speed up content production

Use Turtl's drag-and-drop editor to quickly create high-quality master documents that act as templates for each partner. Add all of your favorite interactive widgets like polls, video, audio, and more to encourage reader engagement and social media shares, without the need for IT or agency support.

Make work easier with saved custom themes

Use Turtl's Theme Builder to build personal branding for your partners. Add logos, change colors, and tweak styles for brand consistency. Now you can generate a partner-branded version of your master documents in a few clicks.

Monitor the performance of each version

Turtl's analytics allow you to view the overall performance of the master document plus the individual performances of each partner-branded version. Benchmark partners, compare messaging, and see which piece is driving the most interest. Automatic HubSpot tracking links can also be added to track where new audiences are coming from.

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Turtl for product marketing

Accurate product collateral - always

With Turtl's real-time editing you can make sure that your online product marketing materials always reflect the latest details and developments of your offering. You'll no longer need to worry about the circulation of downloaded, out-of-date rate cards or product specifications.

Take risks and find rewards with A/B testing

It's easier than ever to create alternate and customized versions of content with Turtl, making it ideal for A/B testing new ideas like product messaging or color schemes. Use our detailed analytics for every page and every click to see how well each experiment performs.

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Turtl for sales enablement

Know if and how Sales use content

Turtl's document tracking lets you monitor if and how sales agents use the content you prepare for them, and how effective that content is at making an impact. You can use this insight to prioritize which documents to invest time in improving, which might need retraining with your sales teams, and which materials are most useful or effective.

No more version control chaos

Keep your sales agents equipped with the latest version of key collateral without having to reissue new versions. As a cloud-based tool and format, Turtl allows Marketing to push any tweaks or brand updates live in the documents Sales are using, so the next time a document is opened, it's all automatically accurate and up-to-date.

Protect messaging and brand guidelines

Turtl lets you lock certain parts of a document, or the whole thing, from being edited by others, which means you don't have to worry about salespeople "breaking" presentations or otherwise interfering with the quality of the material.