GiveSmart + Turtl | Case study | Turtl
How GiveSmart beat the design bottleneck with the help of Turtl.
Beating the design bottleneck
How GiveSmart achieved exceptional, quick content without outsourcing
In search of human support in tech
How GiveSmart found Turtl and gained a support team who stuck around beyond installation
Beating the bottleneck...
...with real, human support
GiveSmart was faced with a common problem. A lack of resources and a corporate shared services model was causing lengthy turnaround times and a design bottleneck.
Maureen Blandford, Vice President of Marketing, and her team were faced with two options. Neither of which looked likely to solve the design bottleneck and meet the team's need for fast design resources.
1. Outsourcing
Outsourcing threatened to be as expensive and time-consuming as sourcing design materials in-house. GiveSmart needed a service that would create mobile-optimized content which looked polished, on a tight budget, and as quickly as possible. Due to the fast-paced nature of the work, long-term outsourcing seemed infeasible.
2. Delays and painful installations
Urgent turnarounds needed an urgent solution. However, waiting for software to be implemented and taking on teething problems with automated support was likely to cause more delays.
Then GiveSmart found Turtl. The support team was happy to help, not only through installation, but with any queries as the team began publishing their own content.
With humans behind the design and evolution of the platform, GiveSmart could depend on a Turtl team member being a call away to help their content look its best and accelerate completion times.
About GiveSmart
GiveSmart is an industry-leading mobile bidding and event management software for nonprofits and fundraising organizations. Its mission is to create an engaging, integrating, and exciting donor experience.
A differentiator for Turtl is that you have humans who don't go away once they've sold you the tech
Analytics that drive decisions
How GiveSmart use Turtl's analytics to power their content strategy
How does GiveSmart use Turtl's analytics? Turtl Docs unlock a wealth of insights that are used to steer the company's output. Now, the marketing team can clearly see what their audiences care most about, what is drawing in the most attention, and what is not getting read.
Understanding audiences
One of GiveSmart's successful Turtl Docs is the 12-month signature event masterplan. Using Turtl, the team was able to see the analytics for each section in the Doc.
Readers who spent the most time on the "3 months out of an event" page could, therefore, be targeted with more content specific to charities 3 months out of an event.
A hard-gate detailed capturing form on the front of the content helped GiveSmart gather information about who was interested in their masterplan and target their content accordingly.
It's particularly gratifying to see read times - that's just insight we don't have access to otherwise
Maureen Blandford, Vice President of Marketing, Community Brands
Fast, aesthetically fabulous content
How GiveSmart tightened turnaround times
without outsourcing
We have been able to produce more content, faster, of a higher quality, and without external design spend
Maureen Blandford, Vice President of Marketing, Community Brands
GiveSmart's marketing team needed to publish a research study under tight time constraints. The task: to turn a data-heavy, unwieldy Word Doc into a polished, beautiful published piece of content as quickly as possible.
Inflexibility before Turtl
Short on resources, the marketing team finished converting the document into a PDF. Once it had been converted, however, the team realized that branding needed to be added to each page and the copy needed some fine-tuning. Without Turtl, it was back to the drawing board to create, save, and republish the whole piece, costing time and valuable resources.
Live updates with Turtl
With Turtl, edits and graphics are added with ease, costing less time and effort. GiveSmart was fully able to appreciate the power of quickly editable content and updatable Turtl themes.
Now, they never look back. GiveSmart solved the problem of resource shortages with Turtl. No longer were they faced with the choice of either waiting for the design bottleneck to clear or outsourcing. Instead, non-designers could create high-quality content in-house with Turtl.
