Informa Connect + Turtl: Pivoting content into a revenue generator - Informa Connect + Turtl

Informa Connect + Turtl:

Pivoting content into a revenue generator

How Informa Connect used Turtl to create sponsored eBooks, saving more than $55,000 of lost revenue from face-to-face event postponementsHow Informa Connect used Turtl to save $55,000+ of lost revenue from event cancellations through sponsored eBooksContents

Overview:

The story in a nutshell

Challenges and objectives:

Is content up to the task?

Solution:

Supercharge the content experience

Results:

A revenue injection in difficult times

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