What challenges were they faced with?
1. High bounce rates
Large amounts of content on their website created an unclear user journey that distorted their messaging and gave visitors a clunky experience. This resulted in a high bounce rate.
2. Ineffective formats
A lot of their educational content was science-based, which didn't appeal to a wide audience when created as static text-heavy documents.
3. Design bottlenecks
Hiring freelancers to design content slowed down their production as they were held hostage to their schedules. They needed a tool that would empower their small in-house team.