The Challenge of Attention
2021
Contents
Contents
Foreword
What is attention?
Measuring attention
How Lumen and TVision measure attention
The Attention Funnel
Differences across media
The cost of attention
Different attention strategies
The value of attention: recall
The value of attention: sales
Publishers and the ‘ecology of attention’
Advertisers and an unfair share of attention
How much attention is there in the world?
**About this booklet:** Contributors & data suppliers
PEOPLE SPEND JUST 1% OF THEIR TIME WATCHING ADS
Thank you for your
time
attention!
Created with Sketch.