*RESEARCH*
TURTL DOCS VS. PDF
Which format is the most engaging? A scientific study of the impact of format on reader engagement
In 2021, Turtl commissioned Lumen Research to conduct a study that would take the same piece of content and compare how audiences engage and interpret that content based on a variety of formats: PDF desktop, Turtl Doc desktop, and Turtl Doc mobile.
*OVERVIEW:*
HOW DOES FORMAT IMPACT AUDIENCE BEHAVIOR?
*ENGAGEMENT:*
WHY THE PDF LOSES 90% OF ENGAGEMENT
*PERCEPTION: *
HOW FORMAT IMPACTS BRAND PERCEPTION
*CONCLUSION: *
TURTL COMES OUT ON TOP
*METHODOLOGY: *
HOW WAS THIS RESEARCH STUDY CONDUCTED?
Thank you for reading
PDF VS. TURTL: WHICH FORMAT IS THE MOST ENGAGING?