<p><span class="color-class-option-1" style="font-size:0.5em;">GUIDE </span></p><p>Drive <span class="color-class-option-8">decision-making</span> in B2B marketing with behavioral psychology</p>
<p>Discover how you can achieve better content results using the <b>science</b> behind making choices.</p>
Drive decision-making in B2B marketing with behavioral psychology
Contents
<p>Contents</p>
<p>The executive summary</p>
<p><span style="font-size:0.9em;">4 reasons marketers </span><span class="color-class-option-8" style="font-size:0.9em;">struggle</span><span style="font-size:0.9em;"> to drive decisions</span></p>
<p><span style="font-size:0.9em;">Behavioral psychology and how it </span><span class="color-class-option-8" style="font-size:0.9em;">drives</span><span style="font-size:0.9em;"> decisions</span></p>
<p><span style="font-size:0.8em;">How to use Self-Determination Theory to create engaging, emotion-provoking </span><span class="color-class-option-8" style="font-size:0.8em;">experiences</span></p>
<p><span style="font-size:0.8em;">Translating psychology into strategic </span><span class="color-class-option-8" style="font-size:0.8em;">performance</span></p>
<p><span style="font-size:0.8em;">How </span><span class="color-class-option-8" style="font-size:0.8em;">interactive</span><span style="font-size:0.8em;"> content platforms support decision making & motivation</span></p>
<p>Summing up with <span class="color-class-option-8">4 </span>key takeaways</p>
<p>Sources</p>
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