GUIDE
Drive decision-making in B2B marketing with behavioral psychology
Discover how you can achieve better content results using the science behind making choices.
Contents
The executive summary
4 reasons marketers struggle to drive decisions
Behavioral psychology and how it drives decisions
How to use Self-Determination Theory to create engaging, emotion-provoking experiences
Translating psychology into strategic performance
How interactive content platforms support decision making & motivation
Summing up with 4 key takeaways
Sources