LEXUS UK + TURTL: The next generation of automotive brochures - Lexus + Turtl

LEXUS UK + TURTL:

The next generation of automotive brochures

How the marketing team at Lexus UK saw their car configurator CTA jump 80x after switching from PDF to Turtl How Lexus created interactive brochures that saw one KPI increase 80x and slashed production time by two-thirds...Contents

Overview:

The story in a nutshell

Challenges and objective:

Finding an authentic digital experience

Solution:

Enter the digital age

Result:

Content that pushes the needle

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