Kantar's Worldpanel Division + Turtl: Turning the lights on

How Kantar converted 1 in 3 readers into leads and used their data to uncover critical content insightsHow Kantar's Worldpanel Division use Turtl to convert 1 in 3 readers into leads and uncover critical content insightContents

Overview:

The story in a nutshell

Challenges and objectives:

Putting readers under the microscope

Solution:

An interactive approach

Results:

Reader insight most can only dream of

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