<p><span class="color-class-option-1" style="font-size:0.5em;">GUIDE </span></p><p><span style="font-size:0.9em;">The practical guide to long-form lead generation</span></p>
<p>Long-form content is the cornerstone of a successful lead generation strategy. This guide is about making yours work harder to drive more qualified pipeline and revenue.</p>
The practical guide to long-form generation
Contents
<p>The executive summary</p>
<p>Why focus on lead generation?</p>
<p><span style="font-size:1.1em;">Getting started with long-form lead generation</span></p>
<p>Where do you fit in the market?</p>
<p>Echoing the voice <br>of the customer</p>
<p>Mapping the <br>customer journey</p>
<p><span style="font-size:0.9em;">How to design content that resonates</span></p>
<p><span style="font-size:0.9em;">Where to distribute your lead-generation content</span></p>
<p>Your content’s live. Now what?</p>
<p>The wrap-up</p>
Thank you for reading The practical guide to long-form lead generation
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