GUIDE
The practical guide to long-form lead generation
Long-form content is the cornerstone of a successful lead generation strategy. This guide is about making yours work harder to drive more qualified pipeline and revenue.
The practical guide to long-form generation
The executive summary
Why focus on lead generation?
Getting started with long-form lead generation
Where do you fit in the market?
Echoing the voice of the customer
Mapping the customer journey
How to design content that resonates
Where to distribute your lead-generation content
Your content’s live. Now what?
The wrap-up