Telenet Readers receive their interactive Turtl Doc, make their selections, and a personalized version is generated based on their specific needs.
User interactions are recorded and pushed back to Marketo to adjust customer segmentation based on their choices.
By creating this feedback loop, Telenet is able to engage readers and actively iterate on their segmentation strategy simultaneously.
Customers and prospects receive their guide and engage with a series of interactive questions about their telecoms needs. After answering these questions, a personalized Turtl Doc is created, detailing the ideal products for them.
Because the content is visually appealing and interactive, a much deeper level of customer engagement is achieved.
Research: How Turtl Impacts Reader Behavior
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