*Webinar:* No gaps content mapping
How to enable an irresistible buyer journey
Explore 11 stages of the buyer journey that are opportunities for impactful content
Contents
The content mapping challenge
What is user journey mapping?
What is content mapping?
Tools for mapping
11 stages to consider
Stage 1: Awareness
Stage 2: Curiosity
Stage 3: Interest
Stage 4: Understanding
Stage 5: Relevance
Stage 6: Need
Stage 7: Validation
Stage 8: Timing
Stage 9: Closure
Stage 10: Satisfaction
Stage 11: Affinity
Downloadable template for content mapping
Thank you for your time!
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